Turning a side hustle into a business without quitting your job (with Nicolle, part 2)

About this episode

My guest this time is Nicolle (尼可), founder of the channel 尼可這樣說 and the school 你可學苑, and a personal-brand coach! She left a high-paying Silicon Valley job to start a business without quitting first, and is now a "positioning coach" for many content creators and professionals, helping them build personal brands, earn steadily, and take back control of their lives step by step.

In this episode you'll learn: • The three cores of a personal brand: trust, story and consistently showing up • Why "starting a business without quitting your job" is actually more likely to succeed • How to find your personal-brand positioning (a five-step logic) • The three most common myths creators fall into • How to use energy management to reverse burnout and make a breakthrough • A student's story (a single mother whose sales doubled after rebranding) • How a personal brand goes from 0 to 1, and from side hustle to business

Perfect for: anyone building a personal brand, creating content, or starting a business without quitting their job.

The episode is in Mandarin Chinese. These notes are translated from my original show notes.