Building a natural bread brand: from shop to markets to social media (with Lucas & Winnie of LuCaTang Bakery Lab)

About this episode

In this episode of FIRE University, I'm joined by Lucas and Winnie, the husband-and-wife team behind LuCaTang Bakery Lab (鹿咖瞠烘焙製研所), who share how they turned their love of baking into a business, and used market stalls and social media to help more people fall in love with their bread.

From baking in the shop to selling at markets to promoting with short videos, this journey wasn't just about honing baking skills; it was about holding on to their ideals and overcoming challenges. How did they stand out in a highly competitive market? How does a married couple split the work of a business? And what philosophy makes LuCaTang's bread so heartwarming?

In this interview, you'll hear: ✔ Where LuCaTang began: why baking? The turning point from shop to markets ✔ Their approach to markets and social media: how do they help more people discover LuCaTang? ✔ The future: expanding into more markets, or branching out in new directions?

If you're interested in starting a bakery, selling at markets or running social media, don't miss this one!

Tune in and join us on this journey full of passion and hard work!

The episode is in Mandarin Chinese. These notes are translated from my original show notes.