Leaving a high salary to start a marketing agency together (with CatchBiz, part 1)

About this episode

EP22 Interview: Walking away from a high salary — a husband-and-wife marketing agency breaks into southern Taiwan, with CatchBiz (part 1)

From a high salary to starting a marketing business: the story of a couple who built CatchBiz (開啟行銷) together

In this episode, the team behind the digital marketing startup CatchBiz joins me in the studio to share how they started from zero and used their marketing expertise to help many brands gain visibility and grow.

Guests: • Zheng-An: formerly a department head at one of Taiwan's top 100 manufacturers, who gave up a high salary to start a business • Melody: a marketing master's graduate from the UK, formerly in marketing and PR for several international brands

Highlights: • What does a marketing agency actually do? What kinds are there, and what services do they offer? • Why leave stable, well-paid jobs to start a business together? • How does a married couple divide the work? What happens when they disagree? • How did CatchBiz find its first clients and gain a foothold in the market?

The episode is in Mandarin Chinese. These notes are translated from my original show notes.