What every marketer should know about starting a business (with CatchBiz, part 2)

About this episode

The keys to startup success, digital marketing trends and government support, all in one episode!

Continuing from part one, we go deeper into CatchBiz's approach to entrepreneurship and running a business, with down-to-earth advice drawn from real experience for anyone starting, or thinking of starting, a business.

Highlights: • What does CatchBiz see as the key to startup success? • How do they practice the idea of "act when you're 60% ready"? • Practical advice for listeners who want to get into marketing • Recommended tools, books and learning resources to get started fast • Did you know the government subsidizes businesses' marketing? How do you apply?

With Melody out front and Zheng-An running things behind the scenes, the pair have built a distinctive brand culture at CatchBiz, turning their past careers into assets for their business and bringing real value to many brands.

The episode is in Mandarin Chinese. These notes are translated from my original show notes.